Jul 23, 2012 / Written by Woody Myers

QR Code Statue

We’ve been seeing more and more stories lately about companies and people turning to QR Codes when other marketing platforms can’t get the job done.  We’ve seen a few examples of how QR Codes can breathe new life into a stagnant part of your business’s life and even help you stand out in a crowd.

A company in Korea came up with a concept that can only be described as “QR Code meets sundial.”  The way this statue sits only allows it to be scanned during the middle of the day, which is exactly what this company wanted.  Emart had noticed their sales dipped during lunch hour.  Sure, they could’ve just released traditional coupons or specials for that time.  But this statue did that and more.  It generated a buzz and interest that went beyond just saving a few bucks on lunch.

Dubbed ?Sunny Sale,? Emart?s effort involved setting up a series of what it calls ?shadow? QR codes that depend on peak sunlight for proper viewing and were scannable only between 12 and 1 pm each day. Successfully scanning a code took consumers to a dedicated home page with special offers including a coupon… Purchases could then be made via smartphone for delivery direct to the consumer?s door.

If that’s not enough, an entire industry might be breathing new life thanks to QR Codes.  We’ve been hearing for years that Print is Dead.  Not so fast.

Placing QR codes on printed pieces is an excellent way to bridge the gap between print and web. When scanned with a smartphone, the QR code will take you to a homepage or a special offer page that lives on the web.

And if you’re looking for a way to stand out during your next job hunt, you may want to try QR codes on resumes.  Again, this is a great way to make all the information you want available even in a small amount of real estate.

If a hiring manager in the HR Department scans your resume, he or she immediately has access to additional information that could help your candidacy. If you have a Tumblr or Twitter account and you’re applying for a social media position, the employer is able to assess your skills with minimal effort.

Having a QR code on your resume also makes you appear wildly tech-savvy and willing to embrace a future where technology reigns. For older applicants, this could be important if an employer fears that you have an aversion to social media and new tech tools.

QR Codes are a low-cost, low-risk avenue.  You can create a free QR code via our Barcode Generator or, for you developers, try the RACO Barcode API demo today and see what you can do with the power of the QR Code.